I'm excited to announce a new visual direction for The Grotto Creations in terms of the graphic design and overall feel, and I hope you all like it.
While I know it's not necessary to make an entire 'press release' for an aesthetic change, it's something I still love to make essays about to help gather my thoughts, plus it looks great in a portfolio. So let's get started!
First thing's first, a look at the old logo and aesthetic for The Grotto.
The old logo featured a bright yellow sun, with a pink hibiscus flower to accent it. The sun was an obvious tie-in to my home state, the Floridian sun. I felt it was important to have something iconic of my own home state present in the logo. A pink hibiscus was chosen as the accent because it is used as a symbol of friendship. I always do my best to create a friendly space between myself and my customers, so this was an important element to the design of the logo.
While I still love the feeling of a south Florida beach party, I no longer feel like it's a branding choice I'd like to stick with. I suppose it seems a bit outdated in my life now. I started thinking about the most important qualities of my work, and how I could better represent them in a new branding direction. I also wanted something that would be a nice accent to my digital art branding, and vice versa.
I'd like to think of my creative muse no longer staying in a seaside grotto, but now moving to a magical cave in the clouds dusted with stars. I've always loved this kind of idea since I was a kid, and I thought it would be a really fun theme to bring into The Grotto Creations.
And speaking of muses, it's time to meet the mascot of the Grotto, Nova! The name Nova of course means 'new' which will symbolize the new design direction of The Grotto as a whole. I combined a few features I love to make in suits (Big sparkly eyes, fluffy cheeks, and cute accents) as well as the colors from the logo. I went with a dragon because even though I absolutely love the idea of having a cute puppy or other more popular fursuit species, I wanted to stay unique and true to my interests. Dragons are not only a great symbol of the imagination, but also one of my all time favorite mythical creatures.
To celebrate The Grotto's new look, I'm holding a contest! Rules are in the images below, make sure to fill out the form and retweet to be counted. You don't have to be following to enter! ♥— ✨Grotto Fursuits☁ (@GrottoCreations) January 3, 2019
Ends Feb 1st!https://t.co/mBbf7pYHOz pic.twitter.com/VgDVjjZl9y